Google revealing H1 message as opposed to web page TITLE in search engine result?

I constantly assumed Google reveals web page title (whatever remains in the <title> tag of the web page) as 1st line of each outcome.

Yet considering the search "orologi da collezione" listed below, it appears Google is revealing as 1st line of web content the <H1> tag.

Am I right? Is Google revealing the web content of the H1 tag as 1st line of the serach outcome or another thing obtained from meta summary?

A lot more and also extra intriguing when searching for "vendita orologi" the very same website appears, yet this moment it reveals the actual web page title as 1st line:

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2019-05-13 03:39:22
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Answers: 1

Page title

If we've identified that a certain outcome has among the above concerns with its title, we might attempt to create a better title from supports, on - web page message, or various other resources. Nonetheless, occasionally also web pages with well - created, succinct, detailed titles will certainly wind up with various titles in our search engine result to far better show their importance to the question. There's a straightforward factor for this : the title tag as defined by a web designer is restricted to being fixed, set no matter the question. As soon as we understand the customer's question, we can usually locate different message from a web page that far better clarifies why that outcome matters. Utilizing this different message as a title aids the customer, and also it additionally can aid your website. Customers are checking for their question terms or various other indicators of importance in the outcomes, and also a title that is customized for the question can increase the opportunities that they will certainly click via.

If you're seeing your web pages show up in the search results with changed titles, examine whether your titles have among the troubles defined over. Otherwise, take into consideration whether the alternative title is a far better suitable for the question.

Read the remainder below https://support.google.com/webmasters/answer/35624

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2019-05-17 14:19:09
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