SEO effects of organizing a UK-based website on an EC2 instance based in Ireland
Our core organisation is based in the UK and also our public internet site is additionally organized in the UK. We're taking into consideration leaving our existing organizing carrier and also relocating the internet site to an EC2 instance, making use of the EU information centre based in Ireland.
I have actually listened to that organizing a website in a various nation to the core organisation can have a destructive result on SEO. Exists any kind of fact in this?
It depends : - ). Google makes use of a variety of variables for geotargeting (http://googlewebmastercentral.blogspot.com/2010/03/working-with-multi-regional-websites.html ), they include the TLD (are you making use of a.co.uk or a gTLD like.com?), the Webmaster Tools setup (for gTLDs), the organizing area (that would certainly be what you're inquiring about) and also a number of various other variables.
If you're making use of a ccTLD like.co.uk, after that you've virtually covered it and also the area of your organizing does not actually issue (this is, I think, legitimate for the various other huge search engines too). If you're making use of a gTLD like.com, after that I would certainly advise making use of Google's Webmaster Tools to set geotargeting (I do not recognize what various other search engines supply). Regardless would certainly permit you to organize your website anywhere that is hassle-free to you.
An additional variable to remember (and also among the factors that organizing area is made use of) is that the organizing area can occasionally affect the rate at which customers have the ability to access your website. If, as an example, a lot of your customers remained in China and also your website were organized in Ireland, it could be that these customers would certainly experience your website as being slower than a website organized in their nation. I visualize this is not a concern in your instance though.